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eJourney
A fountain in a city park with the downtown skyline behind it

For cities and destinations

Residents and visitors already walk past most of what makes a place worth the trip. eJourney links your attractions, districts, events and local businesses into journeys people discover, take part in and are rewarded for.

Scroll to begin the journey

Turn Your City Into Journeys People Follow

For cities and destinations

What eJourney Does Here

A riverwalk lined with trees and restaurants

Show People More of the City

One journey can run through a museum, a riverwalk, a food market and a park in a single afternoon. Each stage tells the story of the place and gives people something to do there, not just something to look at.

Stalls inside a covered food market

Send Visitors to Local Businesses

Rewards come from the shops, restaurants and venues along the route. A stage can end at a counter as easily as at a landmark, so the program puts money into the businesses that make the city feel like itself.

A downtown plaza lit up for a winter evening event

Build Journeys Around Your Calendar

Festivals, seasons, tournaments and openings become journeys with a start and an end. Residents get a reason to come back downtown. Visitors get a plan for the weekend.

What you get back

See What the Program Returns

Verified visits, local spend and the return on what the city put in, in figures a council or a tourism board can read in one sitting.

  • Attractions, parks, trails, districts and events in one program
  • Rewards funded by the city, a sponsor or the businesses themselves
  • Journeys for residents, visitors, students and families
  • Reporting a council or a tourism board can read in one sitting

City program, one quarter

Demonstration data

187,000

Verified visits

Verified local spend
$2.41M
Staff hours saved
1,459
Cost per verified visit
$0.32

Verified visits by week

Demonstration data. Numbers are illustrative, not from a live program.

Bring eJourney to Your City

Tell us about the place, the people you want to reach and the businesses you want to support. We will map a first journey with you.